Unlock Growth with ChatGPT: The Problem-Agitate-Solution (PAS) Copywriting Technique

Hello

Let’s talk about something every small business owner deals with—getting more customers, boosting sales, and achieving growth. But here’s the catch: most people are stuck trying to do it all themselves, without tapping into new, simple, and effective solutions like AI.

Today, I’m going to show you how you can use a powerful copywriting method, Problem-Agitate-Solution (PAS), combined with ChatGPT, to help your business thrive.

Step 1: Identify the Problem

Every customer has a problem or pain point they want to solve. Maybe they need better bookkeeping, more sales leads, or faster customer service. Start by identifying the key pain points your business helps solve.

Example: If you’re running a bookkeeping business, the problem could be:

• Problem: "Small business owners often struggle to keep their finances in order, leading to costly mistakes and missed growth opportunities."

Using ChatGPT Prompt:

• “Write about the common bookkeeping problems small business owners face, especially the risks of financial disorganization and its impact on business growth.”

Step 2: Agitate the Problem

Now that we’ve identified the problem, it’s time to dig deeper and agitate. Make the problem feel more urgent. Describe the consequences of inaction, and show how these problems can snowball if not addressed. Agitating the problem increases the emotional engagement of your audience, making them eager for a solution.

Example:

• Agitation: "Without proper bookkeeping, small businesses face chaotic tax seasons, unexpected expenses, and even legal penalties. Many owners waste hours trying to fix problems they didn’t even know they had, while their competitors grow effortlessly."

Using ChatGPT Prompt:

• “Explain the consequences of neglecting small business bookkeeping, focusing on the financial risks, time wasted, and stress caused.”

Step 3: Present the Solution

Now that you’ve got your reader’s attention and they’re feeling the weight of their problem, it’s time to offer the solution—your product or service. Highlight how you solve the problem quickly and efficiently, removing the customer’s pain.

Example:

• Solution: "With Frazier and Frazier Bookkeeping, we take the chaos out of your finances. Our expert team ensures your books are clean, your taxes are filed on time, and your growth opportunities are maximized. You focus on what you do best—we’ll handle the numbers."

Using ChatGPT Prompt:

• “Write a compelling offer for a small business bookkeeping service that highlights key benefits and explains how it solves financial problems.”

Step 4: Call to Action (CTA)

Every effective newsletter ends with a strong call to action. Once you've led the reader through the PAS structure, direct them on the next step. Whether it’s scheduling a consultation, signing up for your service, or even trying a free trial—make it clear, simple, and urgent.

Example:

• CTA: "Don’t let poor bookkeeping hold you back. Schedule your FREE consultation with Frazier and Frazier Bookkeeping today, and take the first step toward stress-free business growth."

Using ChatGPT Prompt:

• “Create a call-to-action for a small business looking to book a free consultation for bookkeeping services.”

Conclusion:

The Problem-Agitate-Solution framework can work wonders when combined with ChatGPT. By clearly identifying your audience's problems, agitating them, and presenting a clear solution, you’ll engage readers and drive them to act. And best of all, ChatGPT can help you craft this messaging quickly, saving you time while boosting your marketing results.

Ready to try it? Start using ChatGPT today and see how easily you can apply PAS to all your copywriting needs—whether it’s emails, ads, or web copy.

Cheers to your success,

Christopher Frazier
Founder of The Nouveau Riche Method

P.S. Want help implementing PAS in your own business? Reply to this email, and I’ll give you a free tip on how to tailor it for your specific market!